Getting the Word Out: How to Market a Self Storage Business for Maximum Profitability


So, you’ve made the leap into self-storage business ownership—or at least you’re seriously considering it. When it comes to doing business, though, having the service or product ready to go is only half the battle. To be successful and maximize your self-storage business’s profitability, you have to get the word out to prospective customers—making an effective marketing strategy an absolute must in today’s competitive marketplace.
Continue reading…

Flexibility in Design Using BETCO’s Customizable Self Storage Partition Walls


Customers change—and over time, so do their self storage needs. When you first design your self storage building for a specific locale or demographic, you choose a unit mix and self storage partition walls that are responsive to your understanding of the local market. sl This unique feature is exclusively available on BETCO’s single-story, Premium Series buildings.

With BETCO’s customizable self storage partition walls, you’ll have the convenience of movable, interlocking joints that allow unit mix and unit sizes to be modified as necessary. With our industry-leading Screw Guard Trim Package running along the top and bottom of partition walls, “snag” points are eliminated—keeping tenants and their property safe from injury and damage.

BETCO’s self storage partition walls provide the following benefits:

  • Industry-leading single source design, engineering, and installation.
  • Customized hallway systems are available in high-durability paint finishes in brilliant white with a 40-year film integrity warranty.
  • Components are always built with durable, high-quality materials that resist the damage that occurs when lighter-gauge materials are used in high-traffic situations.
  • Customizable interior self storage partition walls built with interlocking Pittsburgh Lock Seams to provide superior strength and durability. Self storage partition walls are built from panels that are 30” wide and made of 28-gauge, acrylic-coated galvanized or Galvalume® steel. Horizontal partitions are used in some instances as necessary.
  • Fully adjustable, movable partitions allow unit sizes to be easily changed as necessary.
  • Tenants and their property are kept safer with BETCO’s industry-leading Screw Guard Trim Package. Customizable vertical interior partitions and top-and-bottom screw guard channels contain screw tips that prevent “snagging” and come with a 20-year warranty.

Whether you are considering a renovation, conversion, or an upgrade to a climate-controlled building—or you just want to add customizable interior corridors to your facility—BETCO’s Premium Series adjustable self storage partition walls door & hallway systems are the answer.

For More Than Three Decades— U.S. Self Storage Manufacturer BETCO is Still Going Strong

Since 1984, BETCO has been dedicated to manufacturing industry-leading galvanized steel self storage buildings in addition to roll up doors and their components. Our commitment to becoming the premier U.S. self storage manufacturer means our products and services are always built with the highest attention to detail and the most exceptional service in the industry. We are proud to continue the tradition of designing, building, and servicing our self storage buildings in the U.S. today.

single-source-flowchartSingle-Source U.S. Self Storage Manufacturer Means Everything You Need Under One Roof

Our vision began more than thirty years ago, when we set our sights on becoming the premier single-source self storage manufacturer in the industry, with the ultimate goal of providing our customers with everything they need for their self storage business under one roof.

Since then, we have become an industry leader in the self storage industry with over 60 million square feet of self storage installed across the country. Our top priority is to provide the highest-quality services and products that bring the best value to our loyal customers.

At BETCO, Our History Repeats Itself—and That’s a Good Thing

Since the very beginning, we aimed to be 100% made in the USA. In 1989, we built our first 50,000 square foot manufacturing facility in Statesville N.C. With the introduction of our “New Generation” building in 1994, things really took off.

  • We began offering our 20-Year Warranty on pre-painted surfaces
  • We began building with “Galvalume,” the most corrosion-resistant steel in the industry
  • We started offering our “Screw Guard” package to eliminate interior snag points from exposed fasteners

Our relentless pursuit of innovation and excellence as a U.S. self storage manufacturer led us to develop a Research & Development Department in 1996, where we continue to research and enhance existing products and develop new ways to improve our single-source self storage products and services.

Today, BETCO’s self storage buildings, roll up doors and components are manufactured in our state-of-the-art plant in North Carolina, using only the finest materials, latest innovations in machine technology, and most efficient manufacturing processes. We are committed to keeping our services and products under one roof and built right here in the U.S. We believe this commitment allows us to provide exceptional Quality Control and to continue our goal of being the premier U.S. self storage manufacturer for decades to come.

If you’d like more information on BETCO’s industry-leading self storage buildings, contact our expert self storage consultants for a free consultation.

BETCO Professional Sales Consultants: Full Service Support From Day One


When you’re just getting started with a new self-storage project—whether it’s a new project, a renovation, or a large new multi-story facility—you need a single-source manufacturer with a dedicated support team to protect your best interests. BETCO offers an internal sales team with years’ of experience in helping to get buildings off the ground, and has seen over 60 million square feet of self-storage built by the company. They are with you every step of the way to help provide useful advice and support and to minimize any issues that could be costly or slow the process.

BETCO also offers in-house project management. Our team is skilled at managing your project from design, to engineering, to manufacturing, shipping and installation. Our customer support team understands that when it comes to self-storage, time is money—and our mission is to help you become functional and profitable as soon as possible.

BETCO’s Sales Team Offers Nationwide Support

We are a national company with a local presence—and a representative of our sales team is willing and able to travel to meet you at your location to discuss your specific needs. BETCO’s experienced sales representatives can help determine the right building for your unique property and make suggestions to maximize your earning potential. As a single-source manufacturer, BETCO supports you with our industry-leading warranties for years to come.

BETCO’s Single-Source Manufacturing Provides Over Three Decades of Experience

When you deal with a single-source manufacturer, you are putting your self-storage business in expert hands from the very beginning. The BETCO team has more than three decades of experience guiding and assisting both newcomers and existing business owners in the self-storage business process. Whether you need renovations or replacement parts for your existing facility or you’re looking to build new, BETCO is ready to help—and you’ll never have to deal with a host of suppliers since we are your point of contact for all phases of the manufacturing process. With full-service sales and support from your single-source self-storage manufacturer, BETCO’s expert sales team will help you start saving time money from day one. Reach out to us for a complimentary consultation in your area and to get started with your self-storage investment today.

First Impressions: Upgrading Your Self-Storage Facility for Increased Value and a Better Bottom Line

They say first impressions are everything—and in a business that revolves around keeping customer’s valuables safe and secure, this old adage couldn’t be more appropriate.

When It Comes to Self-storage, Appearance is Everything

One of the most popular pieces of advice that customers receive when deciding on a self-storage facility is to look for a property that is in excellent cosmetic condition. Customers typically zero in on facility appearance, maintenance, and obvious security features when choosing between similarly priced self-storage options:

Surveillance System: A modern surveillance system is a necessity, and preferably one with live video streaming so you can monitor it remotely. Customers will expect the alarm system to be reliable and the number of security cameras to provide adequate coverage.

Perimeter Fence: Is your entire perimeter fenced in? Are there damaged areas that require repair, such as rust and corrosion, holes, and broken fence posts? Perimeter fencing in good condition is one of the first things a customer takes note of when evaluating your premises for security.

Entrance Gate: How modern is your access gate? Does it operate with a keypad or an old-school lock and key? Most importantly, does it operate smoothly when an authorized party attempts to access it? An unreliable gate is a sure sign of facility neglect.

Individual Unit Doors: In addition to the entrance points to the facility itself, a thorough customer will also look closely at individual unit doors to assess whether they appear sturdy and secure. Make sure all doors are operating properly and check for paint condition; you don’t want chalky paint rubbing off on customer’s hands—it’s a sure sign of neglect.

Check for visible defects, dents, or broken and/or missing hardware, and evaluate all door seams for cosmetic appearance, aging, and weatherization. To ensure units are leak proof and that ventilation is sound, examine storage unit floors and walls for any evidence of moisture collection or damage.

Since the condition of an individual door unit is one of the most obvious signs that a customer’s valuables will be secure, this is one of those areas that shouldn’t be overlooked during the refurbishing of your self-storage building. Replacement self storage doors and roll up door components are not only an excellent investment- they provide an immediate bang for your buck when it comes to providing a cosmetic upgrade to your facility.

 Fire Prevention: Most customers will take note of fire prevention equipment—and the lack of it. Make sure that all fire pulls, extinguishers, and sprinkler systems are current (not expired) and not doing double-duty as clothes hangers and cobweb collectors.

 Insurance: Make sure all relevant insurance is current and up-to-date with adequate coverage to protect customers and their valuables.

 Evaluate Your Self-Storage Facility Like a Customer

Double-check the condition of all obvious exterior building features, such as columns, bollards, headers, downspouts, and trim—as these areas can really date a facility when they are in need of cosmetic attention. If your facility has exterior wood components or on-site painted surfaces, you may want to consider replacement with pre-painted metal panels and trim. Outdated, corrugated, or rusted metal roofing should be replaced with single-seam commercial roofing for the best overall appearance and value.

 Follow this checklist to get a better idea of where your facility stands in terms of a customer perspective:

 Cleanliness of facility: Is your building clean and tidy? Are there trash issues that need to be dealt with? The overall appearance of cleanliness is a big indicator of value to a prospective customer—they want to know that the company and its management take pride in their facility, so they can feel confident that their valuables will receive the same treatment.

Building appearance: Do any metal panels have noticeable defects, corrosion, or peeling paint? All of these conditions suggest neglect and customers will associate the oversight with the quality of your facility in general.

Illumination: Is the lighting throughout the entire facility sufficient for the safety of customers and loading/unloading activities? Quality lighting speaks volumes about whether a facility takes security and safety seriously.

Parking lot striping: This is one of the most often overlooked measures of quality in a self-storage facility—especially one that rents parking spaces for boats, RVs, and other vehicles. Be sure the striping in your parking lot is up to snuff, brightly colored, and where appropriate, marked handicap-accessible.

Check Out The Competition to See What You’re Up Against

When considering whether to refurbish or upgrade your facility, it might help to check out your competitors’ properties. If the competition looks pristine and makes your facility look a bit worse for wear, it’s probably time to consider a few upgrades to stay relevant.

 Refurbishing isn’t just about cosmetics, after all. It can revitalize your facility, but it can also improve your bottom line and level the playing field against your competition. With more market appeal and an increased facility value, your business will likely see enhanced occupancy and be in a position to command higher rents.

Refurbishing With Roll-Up Doors and Components by BETCO

BETCO has been in business since 1984 and is an industry leader in self-storage manufacturing and installation.

 BETCO manufactures all the components you need to bring your self-storage facility to pristine condition, including steel roll up doors, metal roofing, trim options, siding, wall panels, and customized metal parts. BETCO offers roll-up doors to fit all brands of self-storage buildings. BETCO only offers refurbishing with BETCO components to existing customers.

Self-storage facility refurbishing with components from single-source manufacturer BETCO could be the key to staying profitable in today’s ultra-competitive marketplace. 

 If you’d like more information on roll up doors or refurbishment of your BETCO self-storage facility for maximum ROI and value, contact BETCO’s refurbishing team for a consultation.




BETCO Self Storage Construction


View some of our latest self storage construction sites.

Brookwood Self Storage Site

Meadows Self Storage Site



When Choosing a Self-Storage Building Manufacturer, Go Single Source For the Best Investment

If you’re considering the self-storage business, choosing the right self-storage building manufacturer is not as straightforward as it may seem. You’ll want to carefully consider the long-term services offered by your manufacturer beyond the construction phase to truly get a sense of the value of the self-storage structure you are considering. After all, this investment should offer more than just an income source—it should provide you with peace of mind regarding ease of maintenance and parts availability, a reliable warranty, and high-quality building materials.

Using a single-source manufacturer for your self-storage building needs, you are investing in more than a building: you are investing in your self-storage business’ continued ROI, productivity, and overall efficiency for years to come.

Be sure to consider these benefits when deciding on a U.S.-based self-storage building manufacturer:

The Design and Construction Process Should be Under One Roof

  • Understand the length and coverage of warranties that come with the building.
  • Make sure the components are manufactured in-house and replacement parts will be available in the foreseeable future.
  • Inquire about the construction technology in use—these days, you want to be sure you are getting an energy efficient, cost-effective building for the long term.
  • Determine whether the manufacturer offers a collaborative building consultation between your business and the factory during the construction, building design, manufacturing, and shipping phases.
  • Confirm that a direct, in-house representative will be available to you during the entire process from design through build to shipment. This ensures quality control is in place and provides a reliable point of contact for any questions you might have at each stage of the game.

Installation Should be Part of the Deal

Installation should be part of the overall service package. A reputable, full-service self-storage building manufacturer will have the resources and capability to see the entire process through from design to installation at your facility.

  • Verify that your builder can provide certified, professionally trained construction crews once the building process is complete, and be sure to confirm that the manufacturer will work with your schedule to coincide installation with delivery to avoid any potential downtime, loss of profits, and other installation-related business delays.

Reduce Headaches With A Single Source Manufacturer

When choosing a self-storage building manufacturer, a single source provider ensures one point of contact with unmatched industry expertise across the service spectrum, excellent ROI, and long-term peace of mind.

Since 1984, BETCO has provided single source self-storage manufacturing from its Statesville, NC location. Contact the professionals at Betco Inc. to get your self storage facility off the ground.

Climate Controlled Buildings Can Provide Exceptional ROI

When deciding on whether to proceed with a climate controlled self-storage facility, you may be wondering if it’s worth the added expense and whether you’ll see return on investment. According to industry experts, the addition of climate control typically means that self-storage owners can command higher rents than non-climate controlled self-storage, with an expected uptick of around 30% or more. If your business is based in a high-end demographic region, even greater returns may be realized from a customer base with more expensive, climate-sensitive items to store.


The Benefits of Climate-Controlled Storage Go Beyond Temperature Control

11564BETTRA-250x250A climate-controlled facility appeals to customers as it offers the additional benefit of protecting their valuables from the effects of humidity and time, and for this valuable feature they are willing to pay a premium.

In fact, most “climate-controlled” self-storage facilities operate by controlling humidity rather than the actual temperature—making the name “climate-controlled” a bit of a misnomer. When a storage area has a humidity reading above 60%, it can lead to problems like rust, dust mites, paper rot, mold, mildew, and wood degradation—just to name a few.

Typically, climate-controlled self-storage facilities will maintain a unit’s ambient temperature anywhere between 55-90 degrees Fahrenheit, with an optimal humidity level around 55%.


Climate-Controlled Self Storage Provides Protection For Everything From Art to Electronics

Depending on the level of humidity control, customers can store items like fine art, cigars, antique furniture, and even wine—offering the self-storage owner a potentially expanded, higher-end customer base.

In addition to the rare, high-end items that climate-controlled self-storage is known to accommodate, many customers prefer to protect their more common belongings from the elements as well. Climate-controlled storage is increasingly being used to store household electronics, DVDs, CDs, vinyl records, fabrics, valuable metals, paper and other important documents, family photographs, and book collections.


Climate-Control Takes Planning for Effective Project Execution

 If you’re considering installing a climate-controlled system in your facility, consider the following points before making the leap:

Layout: Plan the building to be a minimum of 40 feet wide with an insulated corridor system and full insulation capacity at the interior walls. Additionally, any climate-controlled units should offer convenient access from the exterior. The climate-controlled interior corridors should be insulated as well to facilitate efficient climate control in each individual unit. To determine the most cost-effective layout for your facility, a single-source manufacturer like BETCO can offer design and engineering help through its full-time, in-house engineering team.

Heat and Air-Conditioning System: Be sure to install the HVAC units indoors, especially in more extreme climates. In addition to its temperature-control features, the HVAC should have a dedicated Humidistat to control the humidity in the system. Expect to install units that accommodate at least 1250 square feet per ton to adequately regulate temperature and humidity. To improve efficiency and cut costs, vents and registers should be installed throughout the facility to encourage airflow.

Programmable Thermostat: While you want to protect your customers’ valuables against the elements, you don’t want to go broke doing it. Consider installing a programmable thermostat—preferably one that can be adjusted by a smartphone or other remote method—so that the environment can be controlled based on season and temperature from any location.

Insulation: Adequate insulation is imperative when it comes to climate-controlled self-storage. Consult the engineer on staff at your self-storage manufacturer to help with the calculation of insulation values. You’ll need to determine the required cubic area of insulation for your project, and also whether it can be installed in the existing partitions or if modifications will be necessary.

Roofing: In addition to insulation, another option to consider when investing in climate control is a roof panel upgrade to mitigate extensive energy transfer through the roof of your building.

Cool Roof Technology panels are coated with cool metal paints, and they reflect up to 70% of solar heat compared with a standard roof coating at 20%. With an increase in efficiency, roof surface temperatures can be lowered by as much as 38 degrees—and most importantly, energy bills can be reduced by 23%. In addition to roof temperature benefits, Cool Roof Technology can decrease the ambient temperature of a building by as much as 46 degrees, and enable eligibility for a tax break for incorporating Energy Star materials.


Install Your Climate-Controlled Self Storage Building Components With Help From an In-House Engineer Staff

 Adding a climate-controlled system and components from single-source manufacturer BETCO could be your key to staying profitable in today’s ultra-competitive marketplace. BETCO has been in business since 1984 and is an industry leader in single level and multi-story self-storage.

BETCO manufactures all the design expertise and components you need to bring your self-storage facility to full climate-controlled condition, including roofing, trim options, siding, wall panels, and customized metal parts. BETCO is unique in that in the planning stages, an Energy COMCheck is done to ensure that your building meets energy codes for the location of installation.

If you’d like more information on adding climate-control to your self-storage facility for maximum ROI and value, contact BETCO for a free consultation.



For the Best ROI in Self Storage Unit Mix, Local Demographics Provide Guidance

When considering the construction of a new self-storage facility, there are a few space-planning elements regarding self-storage unit mix that need to be addressed. For example, how many of each size unit should you include? Should you have more large and medium units or a wide selection of smaller options? For the best ROI, which combination will create enduring value?

Here are some key metrics:

  1. Consider the competition.
    Study other self-storage facilities in your area. Inquire about availability of different sizes and options, including whether the units are temperature controlled.
  1. Know your demographics.
    If you are building your self-storage facility in a college town, smaller units will probably be more in demand as university students clean out their dorm rooms and head home for summer. If you are in a hot climate, temperature-controlled units fit for families that have downsized might provide the best ROI.
  1. Evaluate the median income.
    In low-income areas, remember that families may not have as much disposable income to spend on toys and personal belongings. In cases where low income is a factor, your average customer might prefer smaller units. In contrast, in high-income areas, customers might require more square footage.
  1. Consider local establishments.
    If your self-storage facility will provide services to local businesses, consider the types of facilities that are popular with those in the business market. What types of businesses are in your local area? What services can you provide that most resonate with their needs? For example, if your self-storage facility is located near law firms and medical offices, a document storage option might be a valuable service to offer.
  1. What type of service can your property accommodate?
    If your self-storage facility is located on a small parcel of land, building mostly large units probably won’t make the most sense for maximum ROI. If your property is relatively large, offer a wide selection of climate-controlled, spacious units—assuming it’s appropriate for local market demand.

When planning your self storage facility be sure to consider building codes for your prospective property, traffic counts and visibility. A self storage consultant can help with space planning to suit specific demographics. Once unit mix is determined, contact BETCO for a consultative sales experience, design services, manufacture and installation of your new facility.